The Power in Motion: Women Leading with Purpose this Pink October

Pink October is no longer just a month dedicated to breast cancer awareness. It has become a movement that symbolises strength, leadership and the power to transform purpose into impact.

In 2025, as the corporate world demands results, these women prove that sensitivity is a powerful form of leadership and that caring is also a way of leading.

The New Meaning of Pink

Between surgeries, meetings, clients and full agendas, a generation of women is rising — one that understands true success is born from the balance between high performance and self-care. They run clinics, create methods, educate other professionals and show that female leadership is the quiet force driving the modern economy.

Pink, once a symbol of prevention, now represents movement a reminder that progress and empathy can walk hand in hand.

To Lead is to Prevent

Recent studies from Sebrae and Forbes Global Women in Business reveal that female entrepreneurship continues to grow above the global average, both in Brazil and the United Kingdom. But these leaders are doing more than building businesses. They are building culture — a culture of self-awareness, mutual support and the courage to turn vulnerability into strategy.

Stories that Move Power

In this special edition, ForbesLife UK highlights four women from different fields from medicine to aesthetics and emotional health who represent the new face of purposeful leadership. Each of them demonstrates that female power lies in quiet decisions, late-night studies, inspiring mentorships, healing hands and meaningful words.

Dr Carla Ribeiro

Anaesthesiologist, content creator and mentor in time management. CEO and founder of the community “Entre Nós” – Mogi das Cruzes (São Paulo)

Humanising care is the purpose that guides Dr Carla Ribeiro path. From an early age, she understood that medicine goes beyond technical skill it is about seeing the person as a whole. In anaesthesiology she found the perfect balance between science and sensitivity, between precision and the comforting presence that reassures each patient before surgery.

In 2025 she created Entre Nós (“Between Us”), a community designed to support women doctors, mothers and professionals in their pursuit of balance, self-knowledge and effective time management. “I realised that, just like in anaesthesia, in life we also need balance between precision and empathy,” she says.

Her own experiences of starting over shaped an authentic view of leadership. For Carla, empathy and vulnerability are not the opposite of strength they are expressions of it. She believes female success is a collective movement, capable of breaking patterns and inspiring new narratives.

“Pink October is about life, about remembering that care starts within. When a woman looks after herself, everything around her finds balance.”

Through Entre Nós, Carla spreads this message: helping women to look after themselves without guilt and to transform time into a tool for freedom.

Daniele Reis

Aesthetic massage therapist, founder of Daniele Reis Spa and creator of the Super Fit technique – Itaim Bibi, São Paulo

Renowned in the field of high-performance aesthetics, Daniele Reis has turned touch into a method. After years devoted to beauty and body technology, she found in aesthetic massage the perfect link between technique, wellbeing and visible results. From that discovery came Super Fit, her signature massage, now a favourite among celebrities for its immediate effect.

Founder of Daniele Reis Spa, she also trains professionals and expands her method to new markets. The pursuit of recognition became the driving force behind her career.

“Pink October is about self-care, sisterhood and empowerment it’s when we break taboos and even men begin to recognise the importance of women’s wellbeing.”

For Daniele, massage is no longer just an aesthetic treatment but a form of therapy that enhances confidence and health. She believes the true modern luxury is having time to take care of oneself. In her practice, she welcomes patients recovering from surgery and breast reconstruction, helping them to rediscover confidence and beauty.

Aline de Alvarenga Lima Vieira

Psychoanalyst, founder of Psi Aline Alvarenga Guarulhos (São Paulo)

Aline de Alvarenga’s career began far from the therapy room. For years she worked as a sales manager in the industrial sector, where she observed how emotional factors directly affected people’s performance. This awareness awakened her desire to understand human behaviour more deeply. She found in psychoanalysis a bridge between reason and sensitivity.

Now leading Psi Aline Alvarenga, she is dedicated to promoting self-knowledge and emotional transformation. Her practice offers a safe space for empathetic listening, where each person can reconnect with their inner strength and free themselves from limiting patterns.

“When a woman truly knows herself, she becomes a mirror of strength for others. Self-knowledge is liberation.”

For Aline, purposeful leadership is rooted in authenticity and emotional responsibility. She believes that feminine success transforms society because it proves that strength and humanity can coexist. During Pink October, her message goes beyond physical prevention: caring for the mind is also caring for the body.

Patrícia Leite

Nurse and specialist in gluteal remodelling São Paulo

Graduating in nursing in 2006, Patrícia Leite spent more than a decade working in intensive care and haemodynamics units. Motherhood would later redefine her professional journey. After her daughter Brhianna was born with cancer in both kidneys, Patrícia moved to São Paulo so the child could receive advanced treatment.

Brhianna underwent three transplants — two kidney and one bone marrow — and Patrícia even donated one of her own kidneys. Today, with her daughter healthy, she found new purpose in advanced aesthetics, choosing a path that allowed her to balance her career with family life.

“I am the woman who turns beauty into purpose. God chose me to go beyond aesthetics and touch lives through what I create.”

In her clinic, Patrícia focuses exclusively on gluteal remodelling, combining skill, empathy and faith. For her, Pink October is a reminder to know one’s body, to practise prevention and to cultivate self-esteem. She believes health and wellbeing are fundamental rights — and that every woman who takes care of herself inspires many others to do the same.

A Movement that Never Stops

Pink October is inspiring, but what these women do goes far beyond a single month. They are building legacies. In a world where time has become the new luxury, they remind us that self-care is also a path to prosperity. Power is, indeed, in motion and it has a woman’s face, voice and purpose.