Luciana Soares turns Peach Up into one of Brazil’s fastest growing digital beauty brands
In the increasingly competitive global cosmetics industry, new brands emerge every year. Few, however, manage to transform an idea into a scalable business with a clear identity. It is precisely at this point that the journey of Brazilian entrepreneur Luciana Soares, founder of Peach Up, stands out.
With strategic vision and a strong connection to the female audience, Luciana built a brand that started almost from scratch and reached R$15 million in revenue in 2025, positioning Peach Up as one of the fastest growing independent beauty companies in Brazil’s digital market.
From personal transformation to a market opportunity
The origin of Peach Up is closely linked to the personal experience of its founder. Before entering the beauty industry, Luciana Soares had already built a solid career as an entrepreneur, serving as CEO of a well established insurance brokerage in Brazil.
Despite her background in business and management, she always maintained a strong connection with the female universe and with topics related to self confidence and body image. After observing how difficult it was for many women to find truly effective products to treat cellulite and improve skin firmness, she decided to create her own solution.
Rather than simply launching another cosmetic product, Luciana set out to develop a solution with a clear purpose and strong brand positioning.
That is how Peach Up was born.
BoomBoom Up and the creation of a flagship product
The brand’s first major product was BoomBoom Up, a body cream created with a focus on reducing the appearance of cellulite and improving skin texture.
The product quickly gained attention in the Brazilian body care market. With a communication strategy centred on female empowerment and strong visibility on social media, BoomBoom Up soon became Peach Up’s flagship product.
It attracted thousands of consumers and helped establish the brand’s identity, which became associated with self confidence, body care and the celebration of natural beauty.
Portfolio expansion and digital growth
Following its initial success, the company rapidly expanded its product portfolio. New products were introduced while maintaining a strong focus on body care and well being.
Among the main launches are:
• Sugar Up, a body scrub designed to promote skin renewal
• Fit Up, a product aimed at body contouring and the reduction of measurements
• Splash Up, a line of body splashes with light and feminine fragrances
Even with the expansion of its catalogue, BoomBoom Up continues to be the product that symbolises the brand and drives its presence in the market.
A significant part of this growth has been supported by a well structured digital strategy. Peach Up invested in direct to consumer sales, social media presence and community building, creating a close relationship with its audience.
A milestone: R$15 million in revenue
The year 2025 marked a turning point for the company. Peach Up reached R$15 million in annual revenue, consolidating its position among the independent Brazilian beauty brands experiencing rapid growth in the digital environment.
This growth has been driven by three strategic pillars: continuous product innovation, direct communication with the female audience and the strengthening of the brand across digital platforms.
For Luciana Soares, the results confirm that there is still room for new brands in the beauty industry when they are built with a clear identity and purpose.
The next chapter: international expansion
After consolidating its presence in Brazil, Peach Up is now preparing for a new stage of growth.
For 2026, the company aims to reach R$50 million in revenue, driven mainly by the international expansion of the brand.
The company is already structuring its entry into strategic markets such as the United States, the European Union, the United Kingdom and the United Arab Emirates, bringing the Peach Up concept and its message of female self confidence to consumers around the world.
The strategy includes logistical expansion, portfolio adaptation and strengthening the brand within the global digital marketplace.
A brand driven by purpose
For Luciana Soares, the growth of the company represents more than financial results.
According to the entrepreneur, the mission of Peach Up has always been rooted in a greater purpose: self confidence and empowerment for women.
“My mission has always been very clear. To help women feel more confident in their own bodies. Peach Up was born from this vision of turning self confidence into something accessible and real. Today we are only just beginning to take this message to the world.”
With a combination of entrepreneurship, strategic branding and a strong connection with its community, Luciana Soares is emerging as one of the new female voices in Brazilian entrepreneurship.
And Peach Up is now beginning its journey towards becoming a Brazilian beauty brand with global presence.
